When we talk about persuasion, we’re talking about your ability to cultivate certain mindsets and behaviours in others. Truly persuasive leaders don’t get what they want through pressuring or directing; instead, they inspire others to identify with their aspirations and work towards an inspiring goal.

In this sub-element, we’ll look at how you uniquely relate to the persuasion characteristic by asking the following questions:

• Are my opinions and directions heard positively by my employees?
• Do I appear knowledgeable when directing others?
• Do I explain the “why” behind changes or new initiatives?
• Am I encouraging buy-in to my initiatives?
• Do I seek the support of others when persuading?
• Do my employees see the personal benefit they can gain from following my direction?

You’ll then gain insight into how you can more powerfully:

• Build trusting relationships
• Encourage deeper connections
• Garner the support of others

With renewed insight into the art of persuasion, you’ll now be able to implement positive and impactful changes for both your company and your employees.